Ready to Stand for Those Who Serve

DVL.DGS is a collection of 1775 unique, proud and motivated bulldog warriors, commemorating the U.S. Marines. Each DVL.DGS is an Ethereum-based NFT and comes loaded with real-world utilities. Most importantly, each purchase supports non-profit health, wellness and education initiatives for U.S. service members past and present.

This cause-driven NFT collection features DVL.DGS from private to general, male and female, in camouflage utilities with a variety of cool accessories, including collars and tattoos.

DVL.DGS was founded by Dave Grannan, a USMC veteran who served in Operations Desert Shield and Desert Storm during the Gulf War.


DVL.DGS is a cause-based project dedicated to the well-being of all United States military service members, veterans and their families. Proceeds from this NFT project will go directly to several established programs that serve military & veteran communities.

DVL.DGS will support current military personnel and veterans in the areas of:

  • Suicide prevention
  • Access to quality healthcare
  • Sexual harassment prevention
  • Homelessness
  • Education & financial literacy

We are devoted to financial transparency and will be publishing our donation information once the mint is complete.


The collection’s name reflects the iconic nickname for U.S. Marines: Devil Dogs.

In World War I, the Marines fought so fiercely at the battle of Belleau Wood that the Germans called them teufel hunden, after the Devil Dogs of Bavarian folklore. The Corps adopted the bulldog as its official mascot after World War I ended.

These DVL.DGS are headed to the metaverse!


Proceeds from this initial DVL.DGS campaign will support the following non-profit organizations. Please click on each partner to learn more about their wellness initiatives for service members past and present. Thank you for your support!

Marines’ Memorial Club & Hotel honors the legacy of military service through a living memorial, hotel, and theatre to commemorate, educate and serve Veterans of all eras. It is owned/operated by the Marines’ Memorial Association, a 501(c)(19) Veterans Non-Profit. It is also home to the Marines’ Memorial Foundation, a 501(c) (3) Charitable Organization. Membership at the is open to active duty and Veterans who served honorably in all branches of the United States Armed Forces.

Read more here

The 38 Challenge was founded in memory of former Navy Linebacker (#38) and USMC Captain Matthew Brewer who died by suicide in 2021. The mission of The 38 Challenge is to eliminate veteran suicide through shattering the stigma associated with seeking help in warrior culture through promoting and teaching vulnerability.

Read more here

Our mission is to bring veterans together using humor and camaraderie to improve mental health and prevent veteran suicide. Since 2015, IW has brought tens of thousands of veterans and military service members together at events across the world. These events provide unconventional therapy to our veterans and military and introduce them to a lasting support network that offers camaraderie, understanding, and accountability. Our organization’s unconventional methods are reaching veterans that no one else will and saving lives that no one else can.

Read more here

With over 150 unique member and participating veteran support organizations SDVC works to build, strengthen, and maintain a well-connected, coordinated, and integrated community to meet the needs of transitioning service members, veterans, and their families and show them they are home in San Diego.

Read more here

The DVL.DGS Regiment has over 50 unique traits. DVL.DGS are either male or female and every rank is represented, from private to general.

Here’s a look at a selection of the DVL.DGS fighting force.

The traits are:

  • Rank (27)
  • Uniform (2)
  • Cover (headwear) (3)
  • Fur color (9)
  • Facial expression (4)
  • Background color (7)
  • Collar
  • And, of course, tattoos!
NFT stands for non-fungible token, which is not a very helpful explanation! In practical terms, an NFT is a digital asset that can represent ownership of both real-world objects like art and music, and virtual-world objects like digital art, in-game items and videos. They are bought and sold online, frequently with cryptocurrency, and they are generally encoded on a “blockchain”—the same technology that cryptocurrencies are built on. Although they’ve been around since 2014, NFTs are gaining popularity now as a way to buy and sell digital artwork. The market for NFTs was worth a staggering $41 billion in 2021 alone. Many people now buy and sell NFTs as investments.
DVL.DGS is a collection of 1775 Ethereum-based proud and motivated U.S. Marine bulldog NFTs. “Ethereum-based” means they are encoded on the Ethereum blockchain, which is one of many blockchains and the most popular one for NFTs. Each DVL.DGS is a unique piece of generative art—no two are alike. When you buy a DVL.DGS NFT you are joining a “cause-based” community of people who support current and former military service members. Your NFT also provides real world benefits—stay tuned to learn what they are.
o Step 1: Create an account on a crypto exchange–this is like a stock trading account (think Robinhood) where you can deposit cash and buy crypto. For those in the United States we recommend Coinbase.
o Step 2: Buy about $210 worth of Ethereum tokens on the exchange (that's enough to buy one NFT and a little more for gas fees) for each DVL.DGS you want to buy.
o Step 3: Download the browser extension or App for Metamask wallet (crypto wallet)
o Step 4: Transfer the Ethereum you purchased on your crypto exchange to your Metamask wallet.
o Step 5: Head back to our website devildogs.io and connect your Metamask wallet.
o Step 6: Set the number of DVL.DGS you would like to buy and click “Mint” button. You will be asked to approve the purchase on your Metamask wallet.
o Step 7: Once you are done purchasing/minting, sign into OpenSea with your same Metamask wallet to view your DVL.DGS under your profile.
Also check out the detailed video below for step-by-step instructions on how to buy your first NFT.

What is Minting?

Minting is the point of creation of the NFT onto the blockchain. All the files that make the NFT are stored on a server, and upon minting the NFT becomes live on the Ethereum blockchain.
o Once you mint the NFT you own it and all the benefits attached to it. You also have the right to re-sell it on marketplaces like OpenSea.
o When you mint you’ll need to pay a gas fee (transaction fee) in Ethereum to complete the transaction. Please be aware gas fees vary on time of day and network congestion.

What is a Gas Fee?

This is a fee charged by the Ethereum blockchain for using its network to make transactions. This fee is paid to the people providing the computing power behind the ETH blockchain (miners). Note: We have no control over the actual gas fee.
To be announced! Watch our site for deets!
We will be listed initially on OpenSea.
Check us out on our Discord, FB, IG and Twitter accounts.

A beginner's guide to buying an NFT

DVL.DGS NFT holders can sign up for a virtual 38 Challenge and T-shirt for FREE, and the normal $38 fee is waived.

DVL.DGS NFT holders can access the “TCB Discount Program” which offers over 302,000 discounts from National and local merchants and services in 10,000 cities. Discounts on average, often range from 40% to 60%.

Until the end of 2022, DVL.DGS NFT holders can book a room at the Marines Memorial Club in downtown San Francisco at the member rate, a savings of up to $100/night.

Exclusive community events for DVL.DGS NFT holders


Future, commemorative airdrops to original DVL.DGS owners.


And much more to be announced between now, the mint, and beyond!



DLV.DGS thanks our generous donors who Stand Up for Those Who Serve.

Venu Andra
Fred Bould
Zhanna Cantor
Peter Cockerell
Kristin & Jeff Bradach
Chris Barnett
Ralf De Houwer
Ed Grannan
Melissa Grannan
Richard Kaitz
Henry Linares
Meryl Kessler
John Chory
Stuart Meyer
Mike Phillips
Tim Smith
Lisa Langhoff
Steven Butterfield
Matthew & Gail Hoffman
The team behind the DVL.DGS are people whose lives have been influenced by the military, and they are passionate to see that our military are taken care of not just when they’re serving, but after they’ve come home.

Dave Grannan


Dave is a former Marine who served in Operations Desert Shield and Desert Storm. Since leaving the Corps, Dave has worked as a CEO of three technology companies.

Dave’s motivation to launch DVL.DGS was born from the intersection of his interest in blockchain technology and his frustration at the lack of adequate health, wellness and education support for our active duty service members and veterans.

Aric Marshall

Product Advisor

After an enlistment in Marine Corps Infantry and Security Forces, Aric leveraged his GI Bill to finish degrees in Electrical Engineering and Computer Science. He moved on to 15 years in Product at Apple, working on every imaginable product line, and spent his last three years there crafting and executing a comprehensive audio roadmap.

Aric brings world class product strategy to DVL.DGS, pushing new technologies to help serve those who served.

Don Fried


Don is a Marine Corps veteran actively involved in local and national veteran communities, and Principal of AtlasTech Web Studios, his full-service digital marketing agency.

At DVL.DGS, Don is responsible for marketing outreach to military and veteran communities and for developing partnerships with our charities.

John Chory

Legal Advisor

John is a former U.S. Army Intelligence Officer and a graduate of West Point. He serves as Global Chair of Latham & Watkins’ Emerging Companies Practice and represents technology and life sciences companies from startup through IPO.

John is Legal Advisor to the DVL.DGS team.

Bradley Lautenbach

Marketing Advisor

Bradley has two decades of experience leading product, marketing and content teams at companies big (Disney, The Washington Post) and small (Light, Zuckerberg Media). He currently coaches organizations and individuals on how to tell better stories for growth.

He is a marketing advisor for DVL.DGS and contributing from Washington DC. His grandfather served in the US Army in WWII and his uncle served in the US Navy in Vietnam.

Tom Barone

Finance & Accounting Advisor

Tom has over 30 years of extensive financial and operations experience in both public and private technology companies, including several roles as Chief Financial Officer.

Tom is advising DVL.DGS on financial reporting best practices to ensure our contributions are transparent.

Tim Smith

Community Outreach Advisor & Team Coach

For more than 30 years, Tim has provided leadership development and training to agencies in the Department of Defense and other branches of the U.S. government, and has worked extensively in the private sector in large and small companies alike. Tim advises the DVL.DGS on team building and outreach to the military and veteran communities.

Tim is a U.S. Army Air Force/U.S. Air Force legacy whose father served in World War II as a bombardier in the 15th Air Force flying out of Italy in a B17.



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